Growing Gippsland Business Events & Conference Market
Media release: February 7, 2014
Growing the Gippsland Business Events and Conference and Market
A landmark research project will assist the further growth of Gippsland’s $35 million per year Business Events and Conference Market.
The research investigated the current and future demand for conferences in Gippsland, audited existing venues and assessed proposed conference related projects. A key component of the project was to interview professional conference organisers, potential investors and industry experts to gather the latest in conference market intelligence.
Greater industry collaboration, more marketing of the region’s conference facilities and targeted investment in selected new and existing multi-purpose venues were among the strategies recommended in the landmark report.
Richard Elkington, Chairman of Regional Development Australia Gippsland, which co-funded the project with Destination Gippsland, commented that this was an important study for the region.
“No other region in Victoria has done this research which we believe will give Gippsland a competitive advantage in our decision making and the future allocation of resources. Regional Development Australia supports a strategic approach to economic development. We need to understand where the real opportunities and barriers are and use this information to form strong partnerships between government and the private sector. This conference market study does this and provides a clear and long-term direction for all stakeholders” said Mr Elkington.
Terry Robinson, Chief Executive of Destination Gippsland explained that business events and conferences were a significant but very competitive part of the tourism industry.
“Conferences and their delegates tend to be a high yielding but discerning market. Venues and regions need to be aware of what their specific requirements are in terms of facilities, distance from Melbourne and exceptional visitor experiences nearby. We now know what will make the biggest difference and what the market wants and it is not a case of build it and they will come” said Mr Robinson.
For more information:
Terry Robinson, Chief Executive DGL: 0428 595 634 or firstname.lastname@example.org
Richard Elkington, Chairman RDA Gippsland: 0418 345 130 or email@example.com